SUSTAINABILITY, CRAFTSMANSHIP & BEAUTIFUL LIFE

Discover Zanat - exclusively at K5 Australia.

PRODUCTS TO LOVE

If it is true—and it mainly is—that taste is a man’s character, and character his destiny, a question arises as to why we prefer some products over others. We can never really tell what will please a customer and which product will achieve commercial success or attract media attention. The only recipe we have in deciding to introduce new products to market is to start with a vision and to care passionately about the choice of designers we collaborate with, the choice of wood and other materials, and the choice of master craftsmen with the right sensibility for the product. What has to follow—or even precede these choices—are always aesthetic and functional as well as ethical considerations.